After a fantastic week in Amsterdam for ISE 2019, Pulse Cinemas reflects on the show, sharing thoughts and photos from the event.

Transforming into a major event

"Launched in 2004 as a temporary shop window for just 120 companies, Integrated Systems Europe (ISE) attracted almost 1,300 exhibitors and more than 80,000 visitors to RAI Amsterdam in 2018. The event has been held in Amsterdam for several years, and organisers say that they expect the 2019 edition to be the biggest yet, offering four days of exciting events, workshops, development programmes and more." (

ISE has a unique and wonderful flavour. In many ways, it often feels more like a ‘family reunion’ than a trade show; a sense that’s definitely helped by its location in the fantastically warm, vibrant, and welcoming city of Amsterdam.
Tabatha O’Connor, CEDIA Global President and CEO

Pulse Cinemas, James Loudspeakers & Friends, Industry Party

One clear highlight for the week was the exclusive banquet, hosted by the Pulse Cinemas team. James Loudspeakers kindly treated almost 150 of the custom installation industry greatest to a delicious evening meal and fantastic free-flow craft beer.

Thanks to Pulse Cinemas for a great evening after a day of visiting ISE. Fantastic evening!
Lucy Hood, Custom audio-visual and home automation Business Development Manager at AV Synergy

Now that the show is over, Pulse Cinemas are excited to see what else 2019 has in store. New dealers, new brands, new products and lots of new innovation across the industry are all on the horizon.

Thank you to all of our dealers, brands and staff who continue to give us their feedback and ideas, so that Pulse Cinemas is able to remain an integral part of our joint success.
Kapes Patel, Technical Sales Director, Pulse Cinemas

ISE brings an amazing atmosphere, with a wealth of opportunities allowing us to demonstrate our full range of capabilities. At the show, we are not only helping our exclusive dealers to incorporate our products and services to design amazing cinemas, but also to share with them a fantastic time, full of laughs & camaraderie. The feeling at Pulse has always been that we are not only a distribution company, but we are one big family and all of our dealers are part of that.
Miguel Soto, New Business Development Manager, Pulse Cinemas

From the moment we were warmly greeted on the Paradigm stand to the professional and informative walk around, we truly felt like valued clients of Pulse. Their attention to the intricate specification of everything they showed us was truly reassuring to know that they are up-to-date with everything that recommend. One could not help but be blown away in the Paradigm demo room. Awesome is an understatement! This coupled with the SIM2 projector and (audio control) power amplifiers really does create the cinema environment most residential clients aspire to have installed. Moving on to the more social aspect of the dinner party, again this was a warm, friendly and social environment full of laughter, food and more drink that anybody could handle! We all at HES Ltd cannot wait to do it again. Keep up the fantastic work Pulse team - you are our number 1 supplier.
Miles Redbart, Managing Director, Home Entertainment Specialists Ltd