By Alice Gustafson for CE Pro
The missing ingredient to an otherwise faultless roster of AV equipment
Pulse Cinemas has announced it is now providing sales, PR and marketing for Digital Projection within the UK and Ireland for the custom install market.
Pulse Cinemas will be launching the products at its HQ in Stansted in September and will also be offering its dealers and installers the opportunity to visit Digital Projection’s facility in Manchester.
Pulse Cinemas notes that its dealers and installers (many of them CEDIA-accredited cinema installers) have been patiently waiting for Pulse to find a suitable projector range to add to its home theatre portfolio.
“Our Cinema Installer Finder – which is currently being developed behind the scenes at Pulse – will give clients the details of those dealers offering only the very best cinema performance, which will of course include those installing and supporting Digital Projection,” says Pulse Cinemas’ managing director, Mike Beatty.
“We are delighted to hear that Digital Projection is now being looked after by the guys at Pulse Cinemas,” enthused Ian Bolt from Custom Sight & Sound. “We are convinced that the passion of both companies will result in Digital Projection becoming a must have addition to any quality cinema installation where performance is key.”
Guy Singleton from Imagine This was also quick to respond to the news, offering Pulse his congratulations and support on what he thought was “the missing ingredient to an otherwise faultless roster of AV equipment”.
In my opinion, it is a very exciting time for both companies. Digital Projection is the eagerly awaited element that has been missing from our impressive portfolio
Commenting on the agreement, Iain Ambler, sales manager UK and Ireland, said he is “thrilled to be working with Pulse Cinemas and producing a range of projectors for their network of performance hungry dealer/installers, fills the company with excitement.
“We have been heavily focused on producing the very finest projectors for commercial and professional applications for decades. Working with the experienced Pulse Cinemas team will mean our portfolio and future focus will now include a range specifically for installers around the world, offering the very best solutions for both dedicated cinema and flex cinema applications.”
PUBLISHED ON CE-PRO.EU