By Jordan O'Brien for CE Pro

Pulse Cinemas has added Anthem and Paradigm to its range of AV brands, CE Pro Europe can exclusively reveal. This is just the latest company to join the distributor’s line-up, having announced the addition of Loewe in February.

The addition of Anthem and Paradigm represents a slight shift in Pulse Cinemas’ offering, having previously focused on the higher-end of the custom install industry. That’s because the two brands are significantly more affordable for those unable to stretch their budget to the other companies offered by Pulse Cinemas.

This is not the first time Pulse Cinemas has attempted to help installers working with cost-conscious clients. At EI Live! 2017 the company debuted a range of cinema packages that were designed to be affordable, and were reason enough to attend the show. BenQ’s addition to the line-up also enabled Pulse Cinemas to defy what was possible in a sub-£20k cinema. Anthem and Paradigm will further the company’s ability to offer low-cost options all year round, however.

The announcement of Anthem and Paradigm joining Pulse Cinemas’ distribution line-up comes at a very important time for the company. Its recent investments have ensured that its headquarters is fully updated with a blend of the latest and greatest technologies, while new staff members have joined the team meaning the firm is still able to keep up with its high level of support, even as it grows.

Commenting on the announcement, Rob Sinclair, Director of International Business and Market Development at Paradigm, was quick to point out his enthusiasm for the move, “Mike, Kapes and the team have shown great professionalism in adding our brands to their current range of products and we have confidence that the relationship will be long lasting and fruitful for both companies. The Stansted facility is one of the finest anywhere in the world. We are delighted that our brands will now be demonstrated in this impressive venue to visiting installers.”

Kapes Patel, Technical Sales Director at Pulse Cinemas adds, “Mike and I have spent 16 years focusing on giving our dealer/installers the best possible service and support. Adding these two exceptional brands is definitely a highlight and one that we are proud to announce through CE Pro Europe and Essential Install magazine.”

Pulse Cinemas will be in attendance at EI Live! 2018, representing a perfect opportunity to catch up with the team to receive up-to-date pricing for both brands, as well as the distributor’s latest price list.